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Course Description
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MKT3203 Advertising
Middlesex University
London, England

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Business, Human Resources, Marketing and Management N/A English 5 48 General knowledge of marketing preferred.

This module aims to introduce students to the principles and practice of advertising techniques. It engages practice in the planning, developing and executing of campaigns in both national and international contexts.

This course is two weeks long (July 12-19, 2007).  GSE students will remain in London for the six-week duration of the program.

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