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Course Description
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BUS2500 Strategic Business Environment
Middlesex University
London, England

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Business, Human Resources, Marketing and Management N/A English 5 30 N/A

The module provides an integrated view of the internal and external environments of business. It focuses attention on the external political, economic, social and technological environments facing business and methods to analyse opportunities and threaths posed by changes in this external environment. It also provides an introduction to strategic planning and analysis and their importance to the business organisation.

This course is two weeks long (July 16-27, 2007) and meets Monday through Friday.  GSE students will remain in London for the six-week duration of the program.

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