Study Abroad Study Abroad
 



Home > France > Paris > Programs > Program Overview > Course Requirements > Course Description

Course Description
Print This Page Print

Marketing 390: Event and Sports Marketing
The American Business School in Paris
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Marketing 300 English 3 45 Marketing 210 (Principles of Marketing) or equivalent

The aim of this course is to provide students with an introduction to the concepts and theories unique to sports marketing and review the basic priciples of marketing in the context of sports. This course seeks to cover all of the relevant issues in designing an integrated marketing strategy.

INSTRUCTIONAL METHODOLOGY:
The course is developed through lectures, discussion and group/individual presentations of case studies. Students are expected to thoroughly read text materials and participate in class discussion. Will be covered in class:

- Introduction to sports marketing
- Conceptual sports marketing framework
- Sports product concepts
- Managing sports products
- Promotion
- Distribution
- Pricing
- Overall strategy

TEXTS:
Event Management, Van der Wagen, Pearson, 3rd edition, 2010.

EVALUATION:
The final grade will be made up of a class participation and presentations, a mid-term test, and the final examination.










 
Copyright© 2011 Home - Information Center - Why Study Abroad? - What's Included - Policies
Global Student Experience, a California Corporation
All Rights Reserved
Application - Request Programs Catalog - My Account - Contact Us
Site Map - Resources
Web Site v1.0 (Build 5.0) (10/06/2011 08:30 PM) / Ready-Flex-Go v1.5 (Build 0.80)