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Course Description
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London Photographic Portfolio
University of Westminster
London, England

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Media, Arts, and Design 300 English 4 50 N/A

SUMMARY OF CLASS CONTENT
Professional codes of behaviour, management of time and resources,
Photographic markets, commercial, art, curator, photographic libraries and agencies
Career development, self promotion, the nature of the ‘proposal’; artist’s statement, C.V., presentational skills, effective communication;
Funding, grants, commissions, financial considerations, budgets.
Ethical and legal concerns
Use of equipment, software, outsourcing, health and safety
Constructing and selecting appropriate images – styles, techniques, equipment

CLASS AIMS
The class aims to prepare students for their post-graduation careers by providing an
understanding of the ‘business’ of photographic production and enabling them to explore
their role as professional practitioners within this dynamic and competitive market. The
class provides the opportunity to respond appropriately to external or self initiated briefs
from the visual art/photography industry and learn how to meet the requirements of a task without compromising ideas and concepts through the employment of conceptual,
promotional and presentation skills. This class also assists students in reflecting on, and
defining their own interests, skills and abilities in relation to career opportunities. It is
closely linked to westPHOTO, a student-run picture agency and library, and work/knowledge assembled during this class can feed into the existing structures of westPHOTO.

LEARNING OUTCOMES
By the end of the class the successful student will be able to:
1. Demonstrate and apply technical parameters used within the photographic industry
2. Offer professional level insights, interpretations and results in responding to
professional assignment and consider the needs of clients
3. Critically identify, reflect on and evaluate your own aspirations, skills and abilities in
relation to your own career path
4. Communicate effectively with professional level peers, colleagues and clients by
using role play
5. Exercise autonomy and initiative in professional activities

INDICATIVE SYLLABUS CONTENT

Digital specifications and methodologies used in photographic industries. Discussions,
analysis and review of work produced including experience during production. The role of
the photographer, art director, client and assistant. Promotional and presentational skills.
Stock photography.

TEACHING AND LEARNING METHODS
Students are guided and supported by lectures, seminars, workshops and presentations.
Talks by guest lecturers and role plays will create awareness of different
aspects/requirements of the photographic industry and stimulate a critical discussion and
exploration.

ASSESSMENT RATIONALE

The assessment is designed to test students’ ability to work appropriately in a range of
professional contexts. It will also test their ability to recognise, evaluate and develop their own personal attributes and abilities in response appropriately selected career
opportunities.

ASSESSMENT METHODS AND WEIGHTINGS
Portfolio 60%
Workbook 20%
Oral Presentation 20%

ASSESSMENT CRITERIA

Students will be assessed on their:
 Capacity to translate a specific brief into a professional body of work, including,
o appropriate production of images for proposed market – in terms of format,
presentation, style, technical quality
o planning, managing and working to deadlines
o recognition of clients needs and responding appropriately;
 Ability to employ effective communication skills – written and verbal, professionally,
clearly and appropriately, to people at different levels
 Range, depth, and appropriateness of research and ability to employ research skills
(identifying, analysing, selecting) in range of contexts;
 Ability to employ critical self reflection to identify personal strengths and
weaknesses
 Ability to employ professional modes of working: autonomy and group working, role
play, planning, managing resources

SOURCES

Essential reading
Gwen Thomas and Janet Ibbotson, Beyond the lens: rights, ethics and business practice in professional photography, 2nd ed, Association of Photographers, 2003.
Wilson, Rhonda., Seeing the Light: The Photographer's Guide to Enterprise, Nottingham
Trent University, 1993.
Efthimia Bilissi, Langford's Advanced Photography: The guide for serious photographers,
Focal Press; 7 edition, December 2007
John Tracy and Stewart Gibson, The Freelance Photographer's Market Handbook, BFP Books; Rev Ed edition,1 Oct 2007
Kim Howard, Getting Jobs in Photography, Weidenfeld Nicolson Illustrated, September 1989
British Journal of Photography, Artist’s Newsletter, Portfolio Magazine, pluk Magazine, Next Level Magazine, Foto 8, Artforum, Colors, Camera Austria
British Journal of Photography - www.bjphoto.co.uk
Association of Photographers - www.the-aop.org
National Union of Journalists - www.nuj.org.uk
London Freelance - www.gn.apc.org/media/nuj.html
Rhubarb Rhubarb – www.rhubarb-rhubarb.net
The British Press Photographer’s Association – www.thebppa.com
Artist’s Newsletter - www.a-n.co.uk/cgi-bin/db2www.exe/home.d2w/input










 
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