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Course Description
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Fashion and Luxury Goods Marketing
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Cultural Studies, Fashion Marketing, Marketing 100 English 2 24 None

This course will include the following topics:

• Key concepts & historical background of fashion & luxury goods
• Consumer profile
• French Grands Couturiers: Chanel, Dior, Yves Saint Laurent
• Jewelry & perfume iIndustry
• Marketing luxury products
• Brands-Product Portfolio & Pricing
• Integrated marketing communications for luxury brands
• Advertising analysis

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