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Course Description
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The Art of Wine and the Globalization of the Wine Business
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Cultural Studies 100 English 2 24 None

This course will cover the following areas:

• Investment in the French wine Industry
• Introduction to the making of French wines
Appellation d’origine controlee: history, principles and rules
• The French wine industry in the world: position and economies
• Understanding a French wine label
• Specificity of French wine production: "What is terroir?"
• The keys to understanding the classification of French wines
Champagne--a world apart: process, region, economy
• Specificity of marketing French wines
• French wines compared to new world wines

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