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Course Description
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Eurpoean Business Culture
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Management; Business 200 English 3 39 None

Aimed knowledge 
- To understand the definition of a country’s, a sector’s and a company’s culture mainly in Europe but also worldwide
- To review the methods, concepts and issues surrounding intercultural management, mainly based on researches of Hofstede, and T. Hall
- To understand European
o country’s culture (France, UK, Italy, Central and North European countries …)
o sector’s culture (Automotive, IT, Luxury, Fashion, Consulting …) company’s culture (FIAT, ZARA, Benetton, IKEA…)

Aimed skills
- To learn the art of working and studying in a multi-cultural group where different value systems can effect communication, behavior and learning
- To learn how to integrate efficiently in a European company as a trainee or employee
To communicate efficiently in an international environment (oral presentation, meetings ….)

Continuous Assessment = 50%
(4 to 6 marks, one of which is an oral test)

Final Exam = 50%
- 30 % : Book Review (individual work)
- 35 % : Written project about a European company’s, sector’s and country’s culture (group work with foreign students)
- 35 % : Oral presentation of the project (group work with foreign students)

- Passeport du manager pour l’Europe et le monde, Orsolya Sadik-Rozsnyai, Arnaud Pinon, Village Mondial, Pearson, 2004
- L’entreprise multiculturelle, Trompenaars, Hampden-Turner Maxima
- Intercultural Management: MBA Masterclass, Nina Jacob, 2003
- Kiss, Bow, or Shake Hands, Terri Morrison, Wayne A. Conaway, 2006


1. Main concepts of intercultural management
a. Hofstede’s Cultural Dimensions
b. Edward T. Hall’s Cultural Dimensions
c. How to communicate in an international environment

2. Country’s Business Culture
a. Case study France’s Business Culture
b. Case study Great Britain’s Business Culture
c. Country’s Cultures in Europe : Generic influences
d. Netherlands and Nordic Countries
e. Anglo-Saxon Countries
f. “Germanic Countries”, Poland, Switzerland...
g. South European Countries

3. Corporate culture
a. Student’s experiences
b. Definition and Examples (L’Oreal, FIAT, IKEA…)
c. Characteristics of corporate culture
d. Different kinds of corporate culture
e. Visible and Invisible elements

4. Sector’s Business Culture
a. Definition and Examples (Automotive, IT, Consulting, Fashion …)

Team Group Project
- Groups : 4 students from 4 different countries in each group
- The groups chose a European company, and analyse
- its culture, the culture of its sector and the culture of its country
-Ex. FIAT/Automotive sector/Italy
-the interaction and influences between company, sector, and country cultures

Book Review
- Individual work
- The student chose a European country
- He or She makes an analysis of this country
* according to Hofstede’s and T. Hall’s criteria
* according to a book about countries culture
- “Passeport du Manager pour l’Europe et le Monde”
- “Kiss, Bow, and Shake Hands : How to Do Business in Sixty Countries”

- Oral presentation by a few students

European Credit Transfer and Accumulation System:
This course is worth 4 ECTS credits.

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