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Course Description
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Business Communication
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Marketing; International Trade 200 English 3 39 N/A

Aimed knowledge
Students will be expected
- to describe the structure and organization process of a case study analysis
- to evaluate and critique international management practices
- to enhance critical thinking skills through analytical and problem solving aspects of a case study in international management

Aimed skills
Students will be expected
- to improve oral presentation skills through the organization and presentation of a case study
- to evaluate and critique international management practices
- to organize, present, and animate discussion while presenting an analysis of a international case study situation

Required knowledge
N/A

Assessment
Continuous Assessment = 50%
-The case study analysis presentation is evaluated on the content and organization as well as presentation skills. (25 points)
- Participation in the case study discussions. (15 points)

Class attendance is mandatory.

Final Exam = 50%
One written exam analyzing a case study using the appropriate format

Bibliography
Case Studies in International Management, Christopher Sawyer- Lauçanno, Prentice Hall Regents, 1987 (Copies are available in library: MANAG 41 SAWY)

COURSE CONTENT

1; Introduction

2; Case Study 1
Fitzburg Tire Company ; Management in a foreign environment

3; Case Study 2
Wilson Chemical Company; Ethical considerations/bribery

4; Case Study 3
Millars Bank Ltd. ; Discrimination and fairness

5; Case Study 4
LeClerc Machines de Cuisine ; Difficulties of foreign exclusivity agreements

6; Case Study 5
Tanaka Komuten Company, Ltd. ; Intercultural joint ventures

7; Case Study 6
Harding Tool Corporation; Countertrade possibilities

8; Case Study 7
Comtec Corporation ; Financial decisions in an international setting

9; Case Study 8
Hanover Public Systems ; Management styles in different cultures

10; Case Study 9
International Carpet Wholesalers; Ethical considerations/child labor

11; Case Study 10
Yoon Choi Corporation; Penetration of a foreign market

European Credit Transfer and Accumulation System:
This course is worth 4 ECTS credits.











 
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