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Course Description
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Business Communication
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Marketing, Internationlal Trade 100 English 3 39 None


-to describe the structure and organization process of a case study analysis
-to evaluate and critique international management practices
-to enhance critical thinking skills through analytical and problem solving aspects of a case study in international management

Aimed Skills:

- to improve oral presentation skills through the organization and presentation of a case study
-to evaluate and critique international management practices
-to organize, present, and animate discussion while presenting an analysis of a international case study situation


50%  The case study analysis presentation is evaluated on the content and organization as well as presentation skills.  Participation in case study discussions.

50%  Final Exam - One written exam analyzing a case study using the appropriate format.

Course Content

1. Introduction

2. Case Study 1
Fitzburg Tire Company ; Management in a foreign environment

3. Case Study 2
Wilson Chemical Company; Ethical considerations/bribery

4. Case Study 3
Millars Bank Ltd. ; Discrimination and fairness

5. Case Study 4
LeClerc Machines de Cuisine ; Difficulties of foreign exclusivity agreements

6. Case Study 5
Tanaka Komuten Company, Ltd. ; Intercultural joint ventures

7. Case Study 6
Harding Tool Corporation; Countertrade possibilities

8. Case Study 7
Comtec Corporation ; Financial decisions in an international setting

9. Case Study 8
Hanover Public Systems ; Management styles in different cultures

10. Case Study 9
International Carpet Wholesalers; Ethical considerations/child labor

11. Case Study 10
Yoon Choi Corporation; Penetration of a foreign market


Case Studies in International Management, Christopher Sawyer-Lauçanno, Prentice Hall Regents, 1987 (Copies are available in library: MANAG 41 SAWY)

European Credit Transfer and Accumulation System:
This course is worth 4 ECTS credits.

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