 |
Home > France > Paris > Programs > Program Overview > Course Requirements > Course Description
Business Communication
Ecole Supérieure du Commerce Extérieur (ESCE Paris)
Paris, France
Subject Area(s) |
Level(s) |
Instruction in |
Credits |
Contact Hours |
Prerequisites |
Marketing, Internationlal Trade
|
100
|
English
|
3
|
39
|
None
|
Overview:
-to describe the structure and organization process of a case study analysis -to evaluate and critique international management practices -to enhance critical thinking skills through analytical and problem solving aspects of a case study in international management
Aimed Skills:
- to improve oral presentation skills through the organization and presentation of a case study -to evaluate and critique international management practices -to organize, present, and animate discussion while presenting an analysis of a international case study situation
Evaluation:
50% The case study analysis presentation is evaluated on the content and organization as well as presentation skills. Participation in case study discussions.
50% Final Exam - One written exam analyzing a case study using the appropriate format.
Course Content
1. Introduction
2. Case Study 1 Fitzburg Tire Company ; Management in a foreign environment
3. Case Study 2 Wilson Chemical Company; Ethical considerations/bribery
4. Case Study 3 Millars Bank Ltd. ; Discrimination and fairness
5. Case Study 4 LeClerc Machines de Cuisine ; Difficulties of foreign exclusivity agreements
6. Case Study 5 Tanaka Komuten Company, Ltd. ; Intercultural joint ventures
7. Case Study 6 Harding Tool Corporation; Countertrade possibilities
8. Case Study 7 Comtec Corporation ; Financial decisions in an international setting
9. Case Study 8 Hanover Public Systems ; Management styles in different cultures
10. Case Study 9 International Carpet Wholesalers; Ethical considerations/child labor
11. Case Study 10 Yoon Choi Corporation; Penetration of a foreign market
Bibliography
Case Studies in International Management, Christopher Sawyer-Lauçanno, Prentice Hall Regents, 1987 (Copies are available in library: MANAG 41 SAWY)
European Credit Transfer and Accumulation System: This course is worth 4 ECTS credits.
|
|
|