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Management 400: European Business Strategy
American Business School Paris
Paris, France
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Level(s) |
Instruction in |
Credits |
Contact Hours |
Prerequisites |
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Management
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400
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English
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3
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45
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Economics 110, 120 (Marcoeconomics, Microeconomics), Finance 220, Marketing 210
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Overview:
European Business Strategy will be studied through intensive lectures and broad-based business analysis primarily through the use of case studies. The focus is on structure and strategy of European business in both “old” and “new” Europe. Case studies will include US and European companies active in the European market. Students will work individually and in groups to prepare business cases in sectors experiencing rapid change including among others the aviation, automobile, media, telecommunications and “green” industries.
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