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Home > England > London > Programs > Program Overview > Course Requirements > Course Description
Introduction to London Fashion
University of Westminster
London, England
| Subject Area(s) |
Level(s) |
Instruction in |
Credits |
Contact Hours |
Prerequisites |
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Media, Arts and Design
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200
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English
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4
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50
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N/A
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Module Leader(s): Andrew Groves
Module Code: 2MSS405
Summary of Module Content:
An introduction to the creative, seasonal and structural nature of the British fashion industry from both the media point of view and at an innovative design level. The London fashion retail market is researched via shop reports. The London fashion media is studied during the international collections and students review these based on press reportage and personal experience. Students develop trend boards from their research.
Module Aims:
· To enable students to recognise the designer’s role in industry and the production and marketing cycle of seasonal fashion merchandise
· To enable students to understand the role played by traditional and new media in disseminating ideas and information and influencing fashion trends.
· To introduce the disciplines of creative design, discussing artwork, drawing styles and presentation.
· To encourage the accessing of information on the fashion industry via multi media.
Learning Outcomes:
At the end of the module, the students will be able to:
· Understand concepts relevant to the fashion industry
· Research and investigate a topic and critically evaluate information
· Manage own learning and work independently
· Ability to evaluate qualitatively and quantitatively
· Communicate appropriately and effectively.
· Undertake research and take the initiative in thinking out new sources.
Indicative syllabus content:
This module introduces the student to the creative, seasonal and structural nature of the British fashion industry both from the media point of view, and at an innovative design level. The fashion retail market is researched via London based Shops and a report is produced. Students select one area of fashion design to research, for example menswear, sportswear, eveningwear etc. Students then research London Fashion shops according to their selected genre. The British fashion media – from daily to specialist, traditional and new – is studied at the time of the international designer collections and students prepare their own review of these collections based on press reportage and personal experience. Having studied contemporary design via the media and through retail outlet visits, students will develop ideas for seasonal trend boards using their creative research recognising the methodology required for this type of project and its benefits as a design tool.
Students will study:
· The structure of the British designer fashion industry and the role of the fashion designer within this structure.
· The fashion calendar, its structure and its importance.
· The role of trends and predictions within the fashion industry.
· The role of fashion retail and how its feeds back into the designer cycle.
· The role of new media in the disseminating of information and ideas within the fashion cycle.
· The traditional media and its coverage and reporting of the international designer collections
The theoretical content of this module will focus on the show report that is researched and written after the international design shows in February. Students will be taught key skills of critically analysing research, the difference between secondary and primary sources, how to create a visual narrative and more. This will culminate in the writing of a 1000 word analytical review of the international designer collections and their coverage in the media.
Teaching and Learning Methods:
Lectures and seminars
Field trips
Individual and group research and design
Studio teaching
Assessment Rationale:
The shop report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use relevant IT such as word and PowerPoint.
(Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The show report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use of relevant IT such as word and PowerPoint.
(Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The seasonal trend board demonstrates the ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively, verbally, visually, and in writing and to select language according to context and demonstrate basic understanding of appropriate IT programmes.
(Learning outcomes 1, 2, 4, 5, 7)
Assessment criteria:
Seasonal trend board
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The ability to reflect and evaluate research material
Shop report
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research material
The extent to which the student is able to express ideas in a personal manner.
Show report (1000 words)
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research matieral
The capacity to develop a critical response to the work and practice of others.
Assessment Methods and Weightings:
Seasonal trend board 20%
Shop report 40%
Show report (1000 words) 40%
Sources:
Essential reading
Richard M. Jones
The Apparel Industry Blackwell Science 2002
Richard Martin, Alice Mackrell, The Fashion Book Phaidon Press 2001
World wide web
London fashion week
http://www.londonfashionweek.co.uk
Paris Fashion week http://www.modeaparis.com
New York Fashion Week
http://www.7thonsixth.com
Milan fashion Week http://www.cameramoda.it
Paris couture Week http://www.modeaparis.com
First view http://www.firstview.com
Showstudio http://www.showstudio.com
Vogue magazine http://www.vogue.co.uk
Worth Global Style network
http://www.wgsn.com
Fashion fringe http://www.fashionfringe.co.uk
Style http://www.style.com
Fashion Net http://www.fashion.net
Colette http://www.colette.fr
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