 |
Home > Spain > Barcelona > Programs > Program Overview > Course Requirements > Course Description
Marketing: International Marketing
Universitat Autònoma de Barcelona (UAB)
Barcelona, Spain
| Subject Area(s) |
Level(s) |
Instruction in |
Credits |
Contact Hours |
Prerequisites |
|
Marketing
|
300
|
English
|
3
|
45
|
N/A
|
This course has been designed so students can increase their knowledge of the cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product evaluations. Design/methodology/approach - the country image is a three-dimensional concept consisting of cognitive, affective, and conative components.
*View the syllabus
|
|
|