Study Abroad Study Abroad
Home > Spain > Barcelona > Programs > Program Overview > Course Requirements > Course Description

Course Description
Print This Page Print

Marketing: International Marketing
Universitat Autònoma de Barcelona (UAB)
Barcelona, Spain

Subject Area(s) Level(s) Instruction in Credits Contact Hours Prerequisites
Marketing 300 English 3 45 N/A

This course has been designed so students can increase their knowledge of the cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product evaluations. Design/methodology/approach - the country image is a three-dimensional concept consisting of cognitive, affective, and conative components.
*View the syllabus

Copyright© 2010Home - Information Center - Why Study Abroad? - What's Included - Policies
Global Student Experience, a California Corporation
All Rights Reserved
Application - Request Programs Catalog - My Account - Contact Us
Site Map - Resources